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Let’s talk branding.
The old-school definition of “brand” is very customer facing. It’s what people associate with your business and its products / services. It’s your image to the external world.
But if you really stop and think about it, your company’s branding can be applied to your people too. It’s how your people feel when they go to work each day. It’s what their job means to them. It’s where they spend a lot of their time. It has a major impact on their life – positive or negative.
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What do on-demand rental cars, music downloads, mailed DVDs, and online encyclopedias all have in common?
Each one – Zipcar, iTunes, Netflix, and Wikipedia, respectively – disrupted their industries. Their game-changing, paradigm-shifting business models challenged conventional wisdom and created a new way of adding value for their customers.
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A picture is worth a thousand words. But have you ever painted a picture of the way your business works?
Unless you’re an entrepreneurial Picasso, this might sound like a daunting task. You might find yourself staring at a blank page, wondering how to visualize concepts like business channels and revenue streams. It might even be unclear what elements of your business you should include. But if you were able to paint an accurate picture, the benefits would be many; a visual business model can help you:
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When’s the last time your organization had an infusion of fresh, inspiring, downright awesome ideas?
Are you in touch with what your people are thinking? Is your senior management team exploring and sharing new perspectives?
In a world that’s always changing, these are crucial questions. To adapt to this shifting landscape, business owners require a healthy dose of fresh and innovative thinking. Luckily for us, there’s plenty of fresh thinking out there; it’s right outside your office door!
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Photo Courtesy of www.istockphoto.comHow many times a day do you find yourself answering questions?
Whether it’s responding to a customer request, clarifying the organization’s strategy, or addressing employee questions during a meeting, the typical business owner spends most of their time on the “A” side of Q&A.
Now let’s flip the script. How many times a day do you ask questions?
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You’ve just arrived home from the office. You got there early, ate lunch at your desk, worked late, and are now utterly drained after a hectic and busy day. Still, there’s no sense of satisfaction from a job well done; instead, you feel as if you’re running on a treadmill. You’re tackling the daily challenges – endless emails, fire-drills, and new issues – but can’t seem to find the time you need to move your business forward.
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These days, it’s easy to be overwhelmed by the prospect of a double-dip recession – or even a prolonged period of stagnant growth. The idea of a challenging economy doesn’t sound very inviting. But what does this really mean for business owners?
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It’s been quite a while since I felt this way. The sense of uncertainty lingering in the air like a heavy fog. The feeling of hesitation and insecurity for what the future holds. The underlying sense of pessimism everywhere I turn.
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The lost traveler is relieved. After a seemingly endless search for comfort, shelter, and security, they’ve finally come in from the wilderness. The traveler knows that better times may lie ahead. Nonetheless, fear and uncertainty linger like dark clouds after a torrential storm. Shell-shocked by their difficult journey, they struggle to relax, focus on the future, and shake the feeling of impending doom.
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Fact: Your business is sitting on a powder keg of philanthropy. With the right ignition source, it can unleash a wave of giving that benefits both your community and your business.
Of course, it’s not always easy to ignite that altruistic powder keg. As a business owner, you might struggle to find the necessary resources to start a giving program. And the most traditional route – simply signing over a check to a charitable organization – isn’t always the best way to help the community (or your company).
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